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    Case Study
    2025
    Brand IdentityVisual DesignWeb Delivery

    Visionbay.ai

    Brand
    Identity
    System

    A complete brand identity system and digital communication guideline for an AI-driven technology company — from logo to deployable guideline site.

    View Live GuidelineExplore Design Work
    visionbay.ai/brand-guideline
    Logo

    Project Overview

    A brand system built for scale and consistency.

    Visionbay.ai required a cohesive brand identity system that could serve internal teams, external partners, and vendor communications — delivered as a fully navigable digital guideline site alongside production-ready asset packages.

    The project spans visual identity design, communication system documentation, and a static multi-page guideline website deployed on Netlify.

    8+
    Guideline Chapters
    12
    Downloadable Asset Packages
    22
    Reference Visuals

    Brand Identity

    Logo system and color language designed with precision.

    Visionbay.ai Logo Versions

    Logo System — Full Logo (Horizontal & Vertical) · Logo Mark · Color, Black, and White Variants

    Visionbay.ai logo construction grid
    Proportional geometric system

    The Visionbay.ai logo is constructed from a precise geometric system to ensure balance, clarity, and consistency across all applications. Every curve, angle, and spacing follows a unified modular grid defined by the internal unit "U", maintaining visual integrity and proportional accuracy at any scale.

    Color Palette

    Vision Blue#1473E5 · VB_1
    Energy Blue#0092E5 · VB_2
    Silver Neutral#E0E6EF · VB_3
    Cloud White#FFFFFF · VB_4
    Graphite Black#000000 · VB_5

    5 Brand Colors · Vision Blue (Pantone 285 C) · Energy Blue (Pantone 2925 C) · CMYK / RGB / HEX / PMS values documented


    Usage Rules

    Defined to ensure clarity across every application.

    Use the Right Color

    Color Usage Rules — Light & Dark Background Application

    Layout and Clear Space

    Layout & Clear Space — Minimum Clear Space Unit "X"

    Co-Branding Guidelines

    Co-branding Guidelines — Horizontal & Vertical Co-brand Layouts


    Communication System v1.1

    Every touchpoint, documented and ready to use.

    8 detailed chapters covering print, digital, stationery, documents, and email applications — with reference visuals and downloadable templates for every format.

    Communication System Cover

    Communication System Overview · Version 1.1

    Business Cards Overview

    Business Cards — Overview

    Letterhead

    Letterhead

    Press Release Layout

    Press Release

    Envelope DL

    Envelope — DL Format

    Email Signature Structure

    Email Signature

    Purchase Order Preview

    Business Documents — Purchase Order

    Business Cards Dimensions

    Business Cards — Dimensions & Print Specifications

    All Chapters

    01Core Layout — Print
    02Core Layout — Digital
    03Business Cards
    04Letterhead
    05Press Release
    06Business Documents
    07Envelope
    08Email Signature

    Deliverables

    Everything handed off. Nothing left behind.

    Brand Identity

    • Logo System — Full Logo & Logo Mark
    • 6 Asset Formats per variant (SVG, PNG @1x / @2x / @3x, PDF, AI)
    • Color Palette — 5 brand colors with CMYK / RGB / HEX / PMS values
    • Typography System — Outfit (EN) + Taipei Sans TC (ZH)
    • Logo Usage Rules — Size, Color, Clear Space
    • Co-branding Guidelines

    Communication System

    • 8-chapter Digital Guideline Site (HTML · Tailwind)
    • 22 Reference Visuals across all chapters
    • 12 Downloadable Templates (DOCX, PPTX, AI, PDF, ZIP)
    • Download Center with categorized asset library
    • Netlify Static Deployment Package
    • Scope & Versioning Documentation
    Logo on Black Background
    Logo on Blue Background

    Typography

    Clear, precise, bilingual.

    Aa

    Outfit

    Primary English Typeface

    ExtraLightLightRegularMediumSemiBoldBoldExtraBold
    Display / 7xl / 700Visionbay.ai
    Title / 3xl / 600Brand Guideline
    Heading / xl / 500Communication System
    Body / base / 400Consistent brand identity across all media.
    Caption / sm / 400Vision Blue · HEX #1473E5
    Label / xs / 600Brand Identity

    Chinese Typeface

    台北黑體 Taipei Sans TC

    Light · Regular · Bold

    Ready to explore?

    View the full
    brand guideline.

    The complete interactive guideline site — all chapters, reference visuals, and downloadable assets, live and accessible.

    Open Live Site返回專案詳情
    LogoBrand Identity System · 2025 · Sense54 Design
    Brand IdentityCommunication SystemWeb Delivery